A couple years back when I was watching the women's 800-m race at the Track and Field World Championship, I couldn't help noticing the sponsor's name, TOYOTA, emblazoned above each athlete's number as she sprinted around the track.
It made me wonder what kind of message Toyota was trying to convey during the sporting event. Because, when you think about it, if you could run this fast, you wouldn't really need a Toyota, would you?